A guide to spice levels, from mild to meltdown

Spice labels are wildly inconsistent. One brand's hot is another brand's mild, and a scoville number only helps if you know what it feels like. If you have ever gifted something too spicy or opened a hot sauce that disappointed, this guide is for you. Here is how heat actually breaks down.
Mild is a warm hum, not a burn
Mild should be approachable. A little warmth, a bit of flavour, no real burn. It is the level for people who say they like a bit of spice but reach for the milk when a jalapeno shows up. Mild lets them feel included without regret.
For a gift, mild is the safe default. It is hard to overshoot and hard to disappoint. If you do not know the person's tolerance, start here.
Medium is where flavour lives
Medium is the sweet spot for most people who actually enjoy heat. There is a real kick, but it builds and fades rather than sticking around. This is where chilli flavour starts to shine instead of just pain.
Most of our spicy box sits around here, with a couple of wildcards thrown in. It is hot enough to be interesting and safe enough to share around a table.
Hot is a commitment
Hot is where you feel it for a while. Your nose might run, your eyes might water, and you should have a drink nearby. This is for people who genuinely love the burn, not people who claim they do. Gift hot only when you know the person.
The meltdown zone
The top of the scale is a dare, not a meal. Extract sauces and challenge chips live here, and they exist to be survived, not enjoyed. Keep these away from beginners and never spring them on someone as a surprise.
Browse the spicy box to see the full range in one place, and check the snacks page to build a heat ladder for someone who wants to climb it step by step.
Frequently asked questions
What does scoville mean?
It is a measure of how much a chilli needs to be diluted before the heat disappears. Higher means hotter.
What is the safest level to gift?
Mild or medium, unless you know the person genuinely loves heat.
How do I build up my tolerance?
Go one level at a time and stay consistent. Your heat threshold grows with repetition.
Keep reading

Delivery windows and why they matter for gifts
A delivery window is not a promise, it is a range. Here is what it means and how to use it when a gift is on the clock.

What snack culture says about a country
Snacks are a country's personality in a bag. Salty, sweet, sour, or spicy, the snack aisle tells you a lot. Here is how to read it.

Corporate gifting: how to do it without it feeling cheap
The cheapest thing about most corporate gifts is the thought behind them. Here's how to send boxes people actually want to open.