Food trends to watch this year
We don't get excited about every trend that passes through a trade show. Most of them wash out. A few have legs, and those are the ones we watch closely.
Heat is not slowing down
Spicy has been climbing for years and it still has room. The interesting shift is heat with flavour. Not just brutal extracts, but sauces and snacks where the burn and the taste work together. That's the stuff people actually reorder.
Comfort with a twist
Familiar things, slightly off. A classic shape with a strange flavour. A childhood snack reimagined. People want nostalgia, but they want it to surprise them a little.
Snacks as a small ritual
More products are selling the moment. The packaging, the reveal, the shared tasting. A snack isn't just fuel anymore, it's a tiny event. That idea is basically the whole reason a gift box works.
We're watching all of this from the floor and from what customers keep ordering. What actually sticks, we'll tell you about in the blog as it happens.
Frequently asked questions
Which trend is biggest this year?
Heat, across nearly every category.
Do you follow every trend?
No. We only stock the ones we think will last.
Where do you spot trends?
Trade shows, suppliers, and what customers keep ordering.
Keep reading
Vegan snack gift boxes, done properly
Most vegan gifts are sad and brown. A box of genuinely good vegan snacks is the way to do it without the lentils and cardboard.
Packaging that keeps snacks intact in transit
A box gets dropped, stacked, and shaken on the way to its door. Good packaging is what stops that from becoming a problem.
Gift ideas for the person who has tried everything
The friend who has no hobbies you can shop for, and no food they haven't eaten. This is how you actually surprise them.